Algodon featured in Forbes Latin America!
Algodon Wines & Luxury Development Group CEO, Scott Mathis, tells us why he fell in love with Argentina.
How did you come to Mendoza?
I arrived on a plane, over Tupungato and Mendoza city. Coming from New York, Mendoza seemed small but elegant. I loved to see vineyards on the side of the runway. In Tupungato I went to so many vineyards and wineries and it seemed like a magical place, like it was Napa Valley many years ago.
Why make Argentine Wine?
Malbec was already penetrating the US market and I thought that there was a huge opportunity. Each wine region has its moment. It happened in Napa in 1970’s and then in La Rioja, Spain. It seemed like an amazing opportunity to help Argentine wine enter the global marketplace. Also, I wanted to get there before anyone else did. I am happy we did just that.
Why the name Algodon?
One of the reasons is because of the famous Cotton Club from New York City, a fun place for jazz and the good life. Algodon is all about sharing the good life. Another reason is because I grew up surrounded by cotton, I´m from Mississippi where my grandparents had a small cotton farm, cotton was everywhere.
Everyone goes to Uco Valley but you chose San Rafael.
If I hadn’t come from New York City I may have chosen something closer to Mendoza. In San Rafael I could appreciate that it was a real wine community. It was a natural area to relax. I loved to see carriages with horses going through the town and people in the parks. It was a direct reminiscence to country life. Mendoza is beautiful but is a big city. I was looking for something different.
Was it never scary to do business in Argentina?
I am convinced that it is one of the best places in the world to invest. Also, I was always against the current. My first experience was the stock market crash in 1987, when I saw some stocks crater to 50% or 60% of their value, and as everyone one else was complaining, I thought it was an incredible moment to enter. Since World War II there have been 10 major recessions and 10 major recoveries. What´s bad doesn´t always last forever.
DISTINCTION OVER EVERYTHING
Among their luxury assets in Argentina, Algodon has their own vineyards and winery, Algodon Wine Estates in San Rafael, Mendoza, which received many international awards. Their Black Label Malbec was recognized with a Gold award in the Global Master Malbec 2016.