New Wine Labels, New Media Articles

Our new wine label designs have been finalized, and they look great. We will be utilizing them on all of the wine bottles from now on. There is a significant difference between the new labels and our previous ones in that we have chosen to discontinue the “Viñas del Golf” name and design in the marketing of the wine, and strictly use the Algodon Wine Estates branding from here on out. The Viñas del Golf name and logo will still represent the resort itself, however we wanted to establish a clear and distinct difference in the marketing of our wine and winery.

There is a great article on WineSur.com regarding the surge in popularity and recognition of Argentine Bonarda; “2008 could be remembered as the year of the ‘re-discovery’ of Bonarda”. You can read the full article here: Bonarda: a new Malbec? While on the subject of WineSur, we’re also mentioned in a recent online article regarding Argentine wine tourism here: Wineries renew programs to attract tourism. Both articles are good reads, and the latter addresses the concern of 2009’s potential decline in tourism numbers, and our strategy to combat that possibility.

- Scott Mathis