Thursday, October 23, 2008

Mass Group PR, Buenos Aires

We’ve recently signed on with Mass Group PR, arguably Argentina’s most noteworthy Public Relations firm. I believe that working in conjunction with New York City based WEILL and Buenos Aires based Mass Group PR, who have access to targeted media, publications, and audiences primarily in the US and Argentina respectively, we will be coordinating a strategic consumer and industry buzz in anticipation for Algodon’s introduction to the general public.

Mass Group’s impressive client list includes the likes of Disney, Master Card, American Express, Ford, Mini Cooper, Motorola, Adidas, Lacoste, Kiehls, Converse, Louis Vuitton, L’Oreal, Valentino, Escada, Diesel, Stella Artois, Evian, Campari, Absolut Vodka, Johnnie Walker as well as the hotels Sofitel, Cipriani Resort, and Alvear Palace. They also cover BAFWeek, Buenos Aires’ prestigious fashion week. Mass Group PR will be spearheading the Argentine campaign for the launching of our luxury boutique hotel in Buenos Aires, Algodon Mansion and Algodon Wine Estates, featuring Mendoza vineyards for sale and Algodon's boutique winery, hotel and golf resort.

- Scott Mathis

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