Thursday, October 23, 2008

Mass Group PR

I’m pleased to announce that we’ve also recently signed on with Mass Group PR, arguably Argentina’s most noteworthy Public Relations firm. I believe that working in conjunction with New York City based WEILL and Buenos Aires based Mass Group PR, who have access to specific media, publications, and target-audiences primarily in the US and Argentina respectively, we will be coordinating a strategic consumer and industry buzz in anticipation for Algodon’s introduction to the general public. It’s very exciting to watch this all unfold.

Mass Group’s impressive client list includes the likes of Disney, Master Card, American Express, Ford, Mini Cooper, Motorola, Adidas, Lacoste, Kiehls, Converse, Louis Vuitton, L’Oreal, Valentino, Escada, Diesel, Stella Artois, Evian, Campari, Absolut Vodka, Johnnie Walker as well as the hotels Sofitel, Cipriani Resort, and Alvear Palace. Mass Group also covers BAFWeek; Buenos Aires’ prestigious fashion week. Mass Group PR will be spearheading the Argentine campaign for the launching of Algodon Mansion and Algodon Wine Estates, as well as for Algodon the brand itself.

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